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For a long time, we dismissed storytelling as inappropriate fluff. We followed Aristotle’s (384-322 BC) belief that people were essentially rational and made decisions based on persuasive procedure and reasonable argument.

But in the 1980s, Walter Fisher (1931-2018) introduced the idea that we experience life in narrative form. We are storytellers who make decisions based on what makes sense to our narrative, core values, and heart.

It’s a shame that so many business people don’t get this. They make presentations in the name of data and information.

Guess what. We are up to our eyeballs in information, and what we want are the most compelling, essential facts, your ideas–and the story that develops our understanding beyond the facts.

Here are five strategies to transform your presentations:

1.) Think Narrative, Not Information

Knowing the difference between information and storytelling is critical to a leader’s ability to build trust and influence.

Too many business presenters begin the planning process by sitting down with PowerPoint Slide #1 to build a deck instead of a narrative. They load up their slides with text and complicated charts and pile on the details to prove their knowledge.

How do you move from information to storytelling? A narrative has an open theme, surprising moments, solutions, and a satisfying close.


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