Jess Baryla

Jess Baryla is a mega creative, in charge of our cool factor. Her ideas, stories and graphics dazzle us!

The Official Line

Jess Baryla is our Creative Director in addition to being Senior Promotions Producer & Events Supervisor for WCCB/Charlotte. She is also part-owner and Marketing Director for the dance-inspired fitness sensation, THE JAM: CLT. She knows television, photography, brand marketing, graphic design, video production, and social media management.

The Heart Line

Jess has an intuition for all things current and cultural. She is an avid reader, tv-binger, and podcast-listener. She also has a positive spirit and a heart as big as all outdoors. Her motto is…”do what you like, like what you do, life is good.” She saw it on a shirt at Myrtle Beach as a child and it stuck with her.