What can we learn from Facebook's Crisis Communication efforts?

The most gifted and experienced communicator and knowledgeable business leader would be foolish and perhaps derelict in his/her duties not to prepare (using outside counsel) prior to appearing before Congress. If you are a reluctant communicator, you especially need coaching and preparation.

Why is a crisis communication plan important?

Having a crisis communication plan is crucial for any company. Especially when dealing with the national media, or in this particular case with Facebook, Congress. Preparation is key. Especially if you will be faced with a contentious Q&A.

Tough Decisions Archives

Susie Adams | April 18, 2018

Crisis Communication – A Facebook Case Study

Lou Solomon | January 14, 2013

Going through a Corporate Layoff ? 5 Tips for Managing Emotions

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.x-graphic-icon{color:#f18f01;}.mhgm-14.x-text{font-family:"Poppins",sans-serif;font-size:1.1em;font-weight:500;color:#fff;}.mhgm-15.x-text{border:0;font-style:normal;line-height:1.4;letter-spacing:0em;text-transform:none;}.mhgm-15.x-text > :first-child{margin-top:0;}.mhgm-15.x-text > :last-child{margin-bottom:0;}.mhgm-16.x-text{margin-top:0rem;margin-right:.25px;margin-bottom:0rem;margin-left:.25rem;font-family:"Poppins",sans-serif;font-size:.9em;font-weight:400;color:#e5e5e5;}@media screen and (max-width:766.98px){.mhgm-n.x-bar-container{justify-content:center;}}.e22630-e24 a{color:#fff;}.e22630-e24 a:hover{color:#f90;}.e22630-e27 a{color:#fff;}.e22630-e27 a:hover{color:#f90;}.mepr-unauthorized-message,.mepr-login-form-wrap{display:inline-block !important;padding:2em !important;border:1px solid #333 !important;background:#eee !important;width:100% !important;margin-bottom:2em !important;}.mepr-unauthorized-message p{font-size:18px;font-weight:bold;}.hide-if-no-js{display:none;}.mepr-checkbox-field{font-size:11px !important;}.mepr_price{display:none;}.mpcs-classroom .nav-back i,.mpcs-classroom .navbar-section a.btn,.mpcs-classroom .navbar-section a,.mpcs-classroom .navbar-section button,.mpcs-classroom div#mpcs-lesson-navigation button{color:#fff !important;}.mpcs-classroom .navbar-section .dropdown .menu a{color:#2c3637 !important;}.mpcs-classroom .mpcs-progress-ring{background-color:#1da69a !important;}.mpcs-classroom .mpcs-course-filter .dropdown .btn span,.mpcs-classroom .mpcs-course-filter .dropdown .btn i,.mpcs-classroom .mpcs-course-filter .input-group .input-group-btn,.mpcs-classroom .mpcs-course-filter .input-group .mpcs-search,.mpcs-classroom .mpcs-course-filter .input-group input[type=text],.mpcs-classroom .mpcs-course-filter .dropdown a,.mpcs-classroom .pagination,.mpcs-classroom .pagination i,.mpcs-classroom .pagination a{color:#2c3637 !important;border-color:#2c3637 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