Question 1

What can we learn from Facebook's Crisis Communication efforts?

Accepted Answer

The most gifted and experienced communicator and knowledgeable business leader would be foolish and perhaps derelict in his/her duties not to prepare (using outside counsel) prior to appearing before Congress. If you are a reluctant communicator, you especially need coaching and preparation.

Question 2

Why is a crisis communication plan important?

Accepted Answer

Having a crisis communication plan is crucial for any company. Especially when dealing with the national media, or in this particular case with Facebook, Congress. Preparation is key. Especially if you will be faced with a contentious Q&A.

Keep Up with the Audience

Use a Second Close

Hire a Producer, Use a Run of Show

Belly Breathe

Stories Are Your Brand

Storyteller: Congress

Crisis Communication – A Facebook Case Study

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